#### Benefits

- visibly plumps
- ultra-glossy
- hydrating
- non-sticky
- warming, tingling sensation
- vanilla scent
- clean ingredients
- vegan
- sustainable packaging

#### Features

- 2022 Allure Readers’ Choice Best New Brand
- ''the utmost importance plumping lip gloss has its own, warm vanilla scent and provides the perfect tingle and plump. it's perfectly clear so it pairs well as a topper of one of our other lip products, or can be worn alone as well.'' - ari
- 100% said the product provided lips with a high-shine, ultra-glossy finish*
- 97% said the product provided a silky, smooth feel on lips*
- *in an independent study of 33 consumers

01 for a light, smooth glossy sheen, apply the gloss on the middle of your bottom lip only, then rub your lips together. to turn up the shine, apply a full sweep of gloss to the bottom lip and press your lips together.
02 to elevate your lip look, apply lipstick and lip liner, then dab just a bit of gloss on the center of your bottom lip. press your lips together.r.e.m. beauty utmost importance plumping lip gloss offers fuller-looking lips & a clear, high-shine latex slip finish with a warm, tingling sensation.