The Joico Colorful Anti-Fade Serum is a glossing serum that helps to prevent hair colour from fading off-tone when exposed to UV or sunlight, while immediately increasing shine, boosting colour vibrancy and reducing frizz. Formulated with rich Camellia Oil and Pomegranate Fruit Extract. Up to 8 weeks of colour vibrancy.

How to use: Apply 1-2 pumps to damp or dry hair and style as usual.